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2 Truths and a Lie — Which one is FALSE?
Ozempic is everywhere.
Your colleague just started it. Your GP mentioned it. Someone at dinner casually dropped that they're using it.
And the results? Undeniable.
People are losing 15-20% of their body weight. In clinical trials, it works. In real life, it works.
But here's the part nobody talks about until it's too late.
Half of users quit within 12 months. And when they do? The weight comes screaming back.
Within 18 months, most people are right back where they started. Sometimes heavier.
Not because they failed. Because Ozempic does exactly one thing brilliantly: it kills your appetite.
But it doesn't teach you how to eat when the hunger returns. It doesn't change your habits. It doesn't fix your relationship with food.
It's a phenomenal tool. But it's not a cure.
Ozempic works by mimicking GLP-1, a hormone your gut releases when you eat.
This hormone tells your brain: "I'm full. Stop eating."
So you feel satisfied faster. You eat less. The weight falls off.
For many people, this is genuinely life-changing. Decades of struggling with hunger, gone overnight.
But here's the brutal truth most people discover too late.
40-60% of the weight you lose isn't fat. It's muscle.
The medication suppresses your appetite so effectively that people accidentally starve themselves.
They're eating 800 calories a day and not even hungry. They think it's working. And it is, but not the way they think.
Their body isn't just burning fat. It's cannibalizing muscle to survive.
And when they stop the medication, which most people do, the weight comes back.
But the muscle doesn't.
You lose muscle and fat. You regain pure fat.
Research shows weight returns at 0.4kg (nearly a pound) per month after stopping.
At that rate? You're back to square one in 18 months.
The drug suppressed your hunger. But it didn't teach you what to do when hunger returns.
It didn't show you how to structure meals. How much protein to eat. How to handle weekends. How to navigate restaurants.
It was like putting a brick on the accelerator pedal of your car. Sure, the car slows down. But the second you remove the brick? Full speed ahead.
If you're on Ozempic, or thinking about it, here's what you need to know.
1. Don't confuse a tool with a solution
Ozempic works. The science is clear.
But it works while you're using it.
And most people don't stay on it forever. Half quit within a year. Three-quarters by year two.
Cost. Side effects. Or they just think they don't need it anymore.
If you're going to use it, use it to build the habits you'll need when you stop. Not as a replacement for those habits.
2. Protect your muscle
40-60% of the weight lost on GLP-1s is muscle. That's a massive problem.
Muscle is what keeps your metabolism running. It's what keeps you strong. It's what keeps you functional as you age.
If you're on Ozempic, you need to prioritize two things:
Protein: Aim for 1.6-2g per kilogram of body weight per day (0.7-0.9g per pound). This is even more critical on GLP-1 medications because the appetite suppression can lead to severe protein deficits.
For a 70kg (154lb) person, that's 112-140g of protein daily. For an 80kg (176lb) person, that's 128-160g daily.
Muscle is built from protein, and if you're not eating enough, your body will break down muscle to get it.
Strength training: At least two sessions per week. You don't need to lift heavy. You just need to give your body a reason to hold onto muscle while the weight comes off.
Without these two things, you're losing muscle you'll never get back.
3. Build the behaviors while the medication is doing the heavy lifting
This is the most important one.
Ozempic buys you time. Use it.
Structure your meals. Learn what proper portions look like. Build a training routine you can sustain. Practice eating protein at every meal.
Because when you stop the medication, and you probably will, those habits are all you have left.
If you haven't built them? The weight comes back. Fast.
This is why I'm running the masterclass on May 19th, to give you the exact protocols that make those habits stick, whether you're on medication or not.
FREE MASTERCLASS
Lose 5–10lbs in the next 4 weeks
Tuesday 19th May · 6pm BST / 1pm EST · ~60 mins
Here's what we'll cover:
3 exact protocols to lose 5–10lbs in 4 weeks (without tracking)
2 mindset tricks to stop falling off every weekend
1 pattern I'm seeing in our best clients right now (that you need to implement)
At the end, I've got an offer for those of you who'd rather take the thinking out of your transformation.
Free to attend · Exclusive offer for live attendees
I see this exact pattern play out constantly.
Someone starts Ozempic. The weight drops. They feel incredible. They think they've cracked it.
Then they stop. Cost, side effects, or they convince themselves they're "fixed."
And within six months, the scale is climbing again.
They panic. They blame themselves. They think they're weak.
But they're not weak. They just rented the results instead of building them.
Oprah Winfrey is the highest-profile example of this.
After decades of public yo-yo dieting, she started using a GLP-1 in 2023.
Six months in, she decided to test if she could maintain the weight loss without it.
She gained back 20 pounds.
"It's going to be a lifetime thing," she told People magazine. "I've proven to myself I need it."
She's back on the medication now. And to her credit, she's been brutally honest about what it does, and what it doesn't do.
It quiets the food noise. But it doesn't change your relationship with food.
The medication is a tool. A powerful one. But only if you use it to build something sustainable underneath.
Otherwise? You're just borrowing time.
Want to go deeper?
🎧 The Oprah Podcast: How GLP-1 Weight Loss Drugs Work - Oprah discusses her GLP-1 journey with Dr. Ania Jastreboff, including what happened when she tried to stop after 6 months
Half of Users Quit Within 12 Months - Here's What Happens Next - Most people stop taking GLP-1s within two years, and regaining weight is almost inevitable without behavior change
Join me live on May 19th at the masterclass. → Register here to get the exact protocols to build sustainable results, whether you're on medication or not.
See you Friday,
— Akash
ANSWER:
B is FALSE.
Most people who stop Ozempic do NOT maintain their weight loss, regardless of how long they used it.
The research is brutal: weight regain happens fast. At an average rate of 0.4kg (0.9 lbs) per month after stopping, people return to their starting weight within about 18 months.
Using it for 6 months, 12 months, or even 2 years doesn't protect you from regain. What protects you is the behavior you built while using it.
If you didn't build sustainable habits around food, training, and protein intake while the medication was suppressing your appetite? The weight comes back the moment you stop.
A and C are both TRUE. GLP-1 drugs do work by mimicking a hormone that signals fullness. And weight regain does happen at about 0.4kg per month, which is why Oprah, after trying to stop, realized it would need to be "a lifetime thing."
